2014
06.25

Top 100 continues to make inroads in marketing and showcasing the fine South African wines at international events. June saw a Top 100 stand at the London SA Embassy / Wozani event two weeks ago.

What a fine wine promotion it was, with a fabulous line up of sixteen of SA’s best wines.  Top 100 was the only branded stand on the entire floor!  The logo and high visibility presence resulted in the busiest line up of delegates that we have yet seen at any event.  At times we were swamped with the happy numbers…

Top 100 / Wozani 2014 proved to be an incredible success for all participating wines as well as for the Top 100 brand.  It was a powerful and attractive platform.  Endless tastings, discussions and promotional dialogue kept Chris and Robin going flat out for the full four hours.  A number of enquiries and visits were simply off the back of the reputation and pull factor that Top 100 now commands in this key market.  The stand attracted a huge and high quality footfall of posh spenders and it is clear that the Top 100 App is circulating in growing numbers.  A number of trade attendees downloaded the App there and then.

Once again the categorical feedback we were pleased to receive revolved around two key points.  Firstly, Top 100 is a ‘smart’ brand and it immediately attracts credibility and interest.  Secondly, the stand offers consistently an outstanding and differentiated quality of fine wines.  Music to our ears…and to yours.

Given that this is really a consumer event, we did not capture names of visitors but simply aimed them at each vineyards website.  We had collateral marketing material to further aid this exercise.  Where possible we directed enquiries for immediate purchase to local UK wine agencies and also to SAWO.

It was another great marketing experience with fantastic levels of positive energy on the Top 100 stand.

The continuing support and participation in Top 100 key market facing activity is clearly aiding the effective unfolding of the SA fine-wine story.

Best regards

Top 100 team

2014
06.04

Vacancy: LOGISTICS ADMINISTRATOR

The companies – top100sawines.com; weekendwines.com; sellmorewines.com

Are innovative leaders in fine-wine.  Activity includes organizing a wine competition, promotions, events, brand awareness, digital activity with a strong sales and transaction focus.  The companies enjoy local and global reach and activity.  They trade actively and continually seek both fast and sustainable growth.

 

The person

This appointment will suit a market-driven forward thinker, a motivated and action oriented individual who thrives on practical organization and managing details.  Technology savvy and numerate, this team player will quickly grasp commercial and transaction opportunities, ensuring that the sales and promotion focus is well supported and able to deliver with accuracy and content.

 

The skills

Excellent 2-way communication is required, as is the ability to interpret business pressures and to prioritize organization activity to help meet the delivery of goals and contracts.  A disciplined and persistent approach to on-time delivery is vital.   Pride in meeting stakeholder and customer demands and to getting the job done with commercial success.   A proactive approach ensures minimal last minute obstacles and hassles impede progress and performance.  Computer literacy and typing skills should be excellent.  A firm command of grammatically correct English and Afrikaans is essential.  Sound wine knowledge with a passion for South African fine wine would be advantageous.

Report to:  Robin von Holdt    Remuneration:  Commensurate

 

The work

You will be responsible for all general enquiries, product sales enquiries, stock control, ordering, fulfilling sales orders and the planning for and organizing of events.  You will prioritize actions in line with competing pressures.  You will also manage the logistics of the annual wine challenge.

 

Key responsibilities:

  1. Fast wine & information access – maintain the wine data base and maintain physical stock.
  2. Enquiries – deal with these speedily and accurately; resolve  issues where they arise.
  3. Stock movement – facilitate and manage quick efficient turnaround with deliveries, couriers, collections.
  4. No shrinkage/loss – maintain procedures, trails, signatures ensuring tight management and control.
  5. Develop budgets for all product lines - wine events, bottle stickers, flags, advertising, wine tours, gifts, etc.
  6. Customers and relations – seek ways to add value to existing relationships and seek ways to develop new commercial relations.
  7. Vineyard relations – develop positive and respectful mutually cooperative relations.
  8. Communicate – proactive messaging and fast distribution of material and opportunities.
  9. Technically strong – Understanding of computer hardware and software, up to date with the latest technology and able to troubleshoot basic pc related issues.
  10. Promoting wine at wine tasting events – dependent on your wine knowledge you may be called upon to attend consumer and trade events.

 

Individual behaviors that required from all colleagues:

  • Accountable:  Take responsibility for tasks and meet the brief
  • Accurate:  Be precise and correct; get it right first time
  • Commercial:  Generate key results and outputs; add tangible value to stakeholders
  • Fast:  Speed is essential; work to tight deadlines and achieve these
  • Prioritize sales and revenue: If it generates cash flow, do it now; then invoice & collect
  • Solution seeking:  Present solutions to issues; do not present, nor dwell, on problems
  • High performance: Refer to yourself and colleagues as high performing; act similarly
  • Team work:  Understand and actively support the broader business efforts; recognize your colleague’s pressures; give support and organize around collective delivery
  • Friendly:  Be collegial; add to a positive, friendly, work place despite work pressure

 

Own transport is a requirement.

Applicants: Email your CV and covering motivation to info@top100sawines.com

2014
06.04

The companies – top100sawines.com; weekendwines.com; sellmorewines.com

Are innovative leaders in fine-wine.  Activity includes organizing a wine competition, promotions, events, brand awareness, digital activity with a strong sales and transaction focus.  The companies enjoy local and global reach and activity.  They trade actively and continually seek both fast and sustainable growth.

 

The person

You are young, enthusiastic and organized, possibly a graduate. You enjoy research and data capture. You think and work in a methodical, organized and accurate fashion with an eye for detail.  Challenge and pressure make you tick.  You capture information quickly and maintain it with diligence and precision.

You want to make a difference and be part of an entrepreneurial team, fast moving and successful.  You do this by proactive data use, seeking ways to message that aid flow and sales opportunities. Think front end – back end mix.  You thrive on feedback proving the value-add of your own as well as team activity.  You are proud to invent effective, measurable strategies to source and capture new data suitable to the business needs.

 

The skills

Excellent two-way communication is required, as is the ability to interpret business pressures and to prioritize organization activity to help achieve business goals.  A creative and persistent approach to develop media messages is vital.  Tuned into social media, statistics and analytics, you see through the clutter, introducing effective multi-media delivery and growing the daily footprint of the brand. Computer literacy and typing skills should be excellent.  A firm command of grammatically correct English is essential.  (Sound) wine knowledge would be advantageous.

Report to:  Robin von Holdt    Remuneration:  Commensurate

 

The work

You will be responsible for the interactive multimedia content.  Data management and growth will fall into your remit.  You will develop sales offers, lead smart stakeholder communication and generally develop and protect the brands effectiveness.   Involvement with specific enquiries and planning for and organizing the media aspects of events will be your responsibility. You will also manage the data of the annual wine challenge.

Key responsibilities:

  1. Maintain data  – Vineyards, wine  industry, restaurants, hotels, press & consumers
  2. Database content – maintain impeccable, secure & accessible data.  Apply consistent and established protocols. Record agreed correspondence and results
  3. Content management – Manage the  website content  daily featuring news, updates and offers; link to SM
  4. Proactive use – understand the business and sales needs and proactively support
  5. Bulk mail – prepare offers, upgrade  templates
  6. Grow data – develop prioritized ways to acquire additional data
  7. Template and standards – maintain& improve the efficient use of repeat templates
  8. Web stats, Google analytics and MI – ensure that useful statistics are captured, shared  and applied to influence plans and future strategy
  9. Challenges – prepare, collate and manage the two Top 100 annual Challenges including electronic entries, data updates, APP updates, statistics &  results
  10. Research – prioritize research that aids company sales, brand development, marketing, intellectual capital and competitors
  11. Develop UK  database – assess and implement a growth plan
  12. Media communication & timetable – ensure pre planning; develop copy; develop further the social media plan and related activity

Individual behaviors that required from all colleagues:

  • Accountable:  Take responsibility for tasks and meet the brief
  • Accurate:  Be precise and correct; get it right first time
  • Commercial:  Generate key results and outputs; add tangible value to stakeholders
  • Fast:  Speed is essential; work to tight deadlines and achieve these
  • Prioritize sales and revenue: If it generates cash flow, do it now; then invoice & collect
  • Solution seeking:  Present solutions to issues; do not present, nor dwell, on problems
  • High performance: Refer to yourself and colleagues as high performing; act similarly
  • Team work:  Understand and actively support the broader business efforts; recognize your colleague’s pressures; give support and organize around collective delivery
  • Friendly:  Be collegial; add to a positive, friendly, work place despite work pressure

Applicants: Email your CV and covering motivation to info@top100sawines.com

2014
03.04

The 2014 Challenge has now entered its final week of entries which will close on Friday, 7th March @ 17:00. If you haven’t entered yet, be sure to do so via the online entry process by Friday.

Key announcement:

Top 100 will be releasing their all new Top 100 App on the 10th April at the Award Ceremony.   The App moves Top 100 and all winning vineyards to the forefront of the digital world.

Designed and custom built by a cutting-edge joint US/SA tech team, it will be interactive, feature live feeds, be linked to Google Maps and is ….FREE to download.  This App will power up winos and consumers to click through to winning vineyard websites, for instant contact and wine purchases!

Available for iOS and Android devices from their respective online stores; one click away!

Jamie Goode shares his thoughts:

On this year’s T100 challenge

‘The Top 100 SA Wine Challenge is now coming of age. The consistently high standard of thoughtful, careful judging, coupled with a smooth back-end logistics set up, is delivering excellent results, and the rising level of entries is really encouraging.’

On Terroir: a sense of place in wine

One of the most interesting concepts in wine is that of terroir. It is a French term which has a number of meanings, and it’s hotly debated in the wine world. In short, it describes the impact on a wine’s flavour of the vineyard site characteristics. This includes the soil type, the local climate, the slope, the direction the vineyard faces, and also other factors such as wind exposure. Together, these factors can alter the way that a wine tastes, imparting a local flavour that is impossible to reproduce elsewhere.

The great example of terroir is in Burgundy, where vineyards just a few hundred metres apart can make wines that sell for prices that differ by a factor of 10 or more. Some vineyard sites are just better than others. And even equally prized sites in Burgundy make wines that experts can often tell apart in blind tastings.

South Africa certainly has terroir, although it has taken quite a while for it to begin to emerge. Gradually, though, winegrowers are beginning to recognize the talents of certain vineyards, and this influences which varieties are planted in certain spots, as well as highlighting particularly special sites. The problem has been that terroir speaks with a quiet voice, and the subtle effects can easily be lost by interventionist or bad winemaking.

It is exciting to see the influence of vineyard soils being recognized here in South Africa. At a Chenin Blanc symposium recently, there was a lot of discussion on how Chenin from granite tasted different from Chenin on schist or sandstone. This may sound geeky, but it’s what makes wine interesting. As yet, we still don’t know exactly how soils influence wine flavour, but it’s clear that they do.

So why is terroir controversial? It’s because it is profoundly undemocratic, in that not all vineyard sites are equal. Some are much better than others. Also it is a French term, and some criticize the French for thinking that their wines are the only ones that have it.

In the future, I predict we’ll see more South African wines where the name of the vineyard, rather than the name of the producer, will feature prominently on the label. 

2014
02.25


The Sochi Winter Olympics may have closed on Sunday…but the Top 100 SA Wine Olympics are still open for entries, with judging starting on Monday 17th March.  (No curling teams please!)

With just 8 working days remaining for vineyards to enter their wines into the 2014 Challenge, we felt that a gentle reminder was due.

For more information please visit our website, www.top100sawines.com or contact us on 021 787 9880.

Top 100 SA Wines is happy to announce that wine.co.za will be publishing all the action over the judging week in addition to our in-house SM and digital activity.  Wine.co.za will also publish international judge’s articles on the SA wine scene well as bespoke articles from in-house Editor Shanté Hutton.

Greg Sherwood MW:

On this year’s T100 challenge

‘The global arena of wine competitions has seen massive innovation in 2013. Already in its fourth year, the Top 100 still leads the way.’

On how South Africa retained its crown as the most exciting wine industry globally in 2013

Globalisation is not something that happened in the 1990’s and then suddenly stopped. No, like a slow rising tide, it creeps onwards and upwards, reaching ever new markets, having untold effects on all industries including the wine industry. We are no longer a quaint global village, but a global megacity.  Every year, the world’s wine industries increasingly jockey for position, trying to consolidate current market share while somehow exploring and expanding into new frontiers. Fortunately for South Africa, 2013 was a memorable year for all the right reasons. Official data confirmed that total South African wine exports grew by +11.5% in value and +39.3% in volume between 2012 and 2013 – figures unmatched by any other major wine producing nation.

These figures merely confirmed what most merchants and journalists alike had been saying for some time. South Africa possessed the most dynamic wine industry with the most exciting white and red wines of any New World country. This spectacular progress was achieved in a global arena wracked with declining brand influence and flat lining consumption in many mature markets like Europe. However, the growth in the premium wine category benefited all producing nations, none more so that South Africa. Quite simply, its value and quality offering at all price levels has been unbeatable. The propitious Rand exchange rate played its part but so too has South Africa’s unique selling points (USPs) that are conveniently multiple and difficult to imitate.

We’ve heard the “old world wines with new world fruit” style adage for the past two decades. Now it’s an accepted, subconscious mantra that no longer needs chanting in global markets. South Africa’s cool climate and coastal whites from Elgin and Walker Bay are taking critics breaths away with their freshness, complexity and more latterly, their low alcohols. White ‘Rhone Ranger’ styles made from Marsanne, Roussanne, Grenache Blanc and Viognier from the Swartland and Stellenbosch are wooing the Francophiles.  And what more can be said about Chenin Blanc that has not already been written a hundred times? Only perhaps that South Africa amazingly has the highest percentage of priceless old vine Chenin in the world, leaving the Loire valley trailing behind. Then, to neatly cement the whole white wine proposition together, there are the spectacular white blends being made in a multitude of styles. Red wine quality too, is now rising in all regions and across all varieties, including the Holy Grail variety, Pinot Noir.

If you were a wine journalist and did not visit South Africa in 2013, your credentials would have been seriously questioned. South Africa is THE No.1 destination for 2014, recently confirmed by the New York Times, and tourists want to buy the wines they drank on holiday in their home markets. The virtuous circle has been completed. The challenge now remains for South Africa to stay current, competitive, to plan for leaner times, and keep the global wine journalists suitably impressed. When European harvests eventually bounce back to bountiful life with 2009/2010 type quality, Cape producers will need to have a few new tricks up their sleeve to retain their ascendancy. Until then, drink and enjoy!

2014
02.04

.

Ultra Liquors and Top 100 SA Wines are pleased to announce a sales facing joint venture collaboration.

ULTRA LIQUORS, the leading independent liquor retailer and wine specialist, are very pleased to announce an active and supporting interest in this year’s 2014 Top 100 SA Wine Challenge.

‘All winning wines that suit the profile of our wine category will be considered for an initial listing in one or two of our key flag bearer stores.’  Wine GM Mark Norrish added:  ‘If sales go well then these new listings may  also ultimately gain entry into the successful  e and hard copy wine catalogue promotion offers,  with a print run of 800,000 copies.  Existing listed Top 100 winning wines automatically enjoy this privilege which provides an extensive and extended sales opportunity.’

Ren Bootha, logistics manager at Top 100 commented:  ‘This is really pleasing and should delight wineries. Sales are what matter at the end of the day and Ultra are canny mainstream operators. We are very pleased to be able to share this good news.

Robin von Holdt noted:  ‘We love working with aligned businesses, leaders who demonstrably aid the brands and sales of Top 100 winning vineyards.  This is what Mark and the Ultra team will bring.’

‘We are nationally recognised for looking after our customers wine needs.’  Mark Norrish concluded:  ‘Ultra  similarly recognise the rigour of the selection process applied by the Top 100 Challenge judges.  We are more than happy to pass this knowledge and benefit on to our customers. The only proviso is that winning wines must display the Top 100 winning wines bottle sticker.’

 

Final notice: Early Bird entries ENDING THIS  SUNDAY 9th February

Entries are streaming in with a positive flow of new ones, first time entrants from highly regarded vineyards together with highly valued repeat entries.   The team is very happy with the marked and positive progress.  Being both  a more mature competition (year four) and one with a unique and strong market facing agenda, as well as ending the  costly book allocations, are all key and positive contributory factors.

Please note that to qualify for the Early Bird discount rates, entries need to be both fully completed, and paid for, by Sunday 9th Feb.

For additional information kindly contact Ren, info@top100sawines.com or 021 787 9880

2014
01.22

The 2014 Top 100 SA Wine Challenge has now opened for entries.

Entries are open until 7th March. A top quality panel of MW led international and local judges, will again be chaired by international wine expert Tim Atkin MW.  The judging will take place between 17th to 21st March.  There will be a vineyard feedback session on Wednesday 19th March in Stellenbosch.  The award ceremony and celebration will again be held at Rodwell House, St James, on 10th April.  Results will be made public on 11th April.

A social media promotion will shortly commence, with prior Top 100 winning wines as prizes.

2013 was an exceptionally successful year for Top 100.  Record entries were received into the 2013 Challenge; the first T100 promotion stand at Prowein was a thrilling success with massive footfall and interest in the fine wines represented. Then multiple UK events attracted key interest with a number of introductions and transactions resulting.  Finally the Hong Kong IW&S show was another first, with strong vineyard support.  The third annual Wine List Challenge in November also attracted record entries.  The team of full-time logistics, data and finance professionals has also expanded, requiring larger office space.

2014 is another year set for growth and key market penetration.  The partnership strategy between winning vineyards and Top 100 continues to grow. Generous suggestions and useful feedback was received from a number of influential vineyards, all of which helped to crystallise actions and improvements to the Top 100 marketing strategy.  As a result a number of changes, some major and others subtle, will occur in 2014.

The hard copy Top 100 guidebook, having served a very useful purpose, will be replaced in its entirety by the eBook.  This approach will help to reduce costs associated with book allocations, a big gain for vineyards.  The eBook will be distributed free to around 25 000+ fans and consumers worldwide.  This takes it to the forefront world-wide of wine books by distribution volume.  This massive increase in exposure will be excellent for winning vineyards. The ‘Vineyard Consistency Awards’ have been very successful.  This is, after all, what most fine wine consumers seek.  This year, a ‘Wine Consistency Award’ will also be recognised and awarded.  The unique Top 100 information and systems strategy, will facilitate  the use of winning wine data going all the way back to 2011.  Thus a full three years of historical Awards will be recognised, together with the upcoming 2014 Awards.   The starting position will therefore be based on a complete four-year view, enhancing the objectivity, relevance and prestige  for winning wines.   This feature is likely to become a highly desirable and key aid for individual wine sales.  Best Value Awards will not appear this year but 2015 will in all likelihood see the introduction of an upgraded approach.

Google stats support the digital promotion strategy managed so effectively by Top 100, signifying further investment and focus in this strategic area.

The DES (digital entry system) has had further custom modifications, making entries even easier than before. Both Early Bird and Loyalty discount fees remain in place, there to reward faster acting vineyards.

For further useful information on key topics we invite you to click on the links below:

Further communication updates will follow.

For members of the press seeking detailed information or inside-track first-hand information and experiences, please contact Lauren Peterson on 021 787 9880 / data@top100sawines.com

 

2013
12.02

The Top 100 SA Wine List Award winners for 2014 have been revealed.  The eagerly awaited and hotly contested results are listed below.   This follows a celebratory awards’ event held at Rodwell House, St James.

Jörg Pfützner, Challenge Chair quoted: “Tremendous to see new entrants again this Challenge.  Now in its third successful year, the 100 point scoring protocols are fully effective.  The rigour and the methodology ensure those restaurants who make a sincere effort, are recognised and rewarded.  That’s as fair as it gets.”

Added Founder Judge Higgo Jacobs: “Always pleasing to have repeat entrants who value our professional and objective approach to awards.  The three tiers of awards, Inspirational, Outstanding and Highly regarded, reflect each restaurants own value proposition to its own customers.  The fit is smart and commercial.”

Dax Villanueva noted.  “Consumers can rely fully on the accuracy and the value of the awards granted.  Top 100 Wine List Awards ensure a truly enhanced dining experience and the Special Awards provide for really world class memories. We have plans and aim to grow entries as well as the brand power for next year.  Watch this space.”

First-time judge Joanne Gibson shared: “My first year judging has been really positive.  Clearly there is in place smart technology and digital systems to aid the objectivity and accuracy of what is often considered to be a very subjective area.  Judges are free to add professional views and make recommendations, but the underlying protocols, procedures and audit make for bullet proof results.”

Top 100’s Robin von Holdt recorded: “There were more entries this year, up again on 2013.  Almost 70 fine establishments entered representing the majority of finer SA restaurants so the quality was very high indeed. The judges were even harder this year though…with just 30 restaurants being awarded!    Achieving any Top 100 award is never easy.  That is why we hold the high ground and why the awards command respect.”

The Top 100 brand is set to continue its growth in wine related promotion activity. Winning restaurants will gain entry into the Top 100 2014/15 ebook edition along with the Top 100 SA Wines 2014.   There are already a number of promotional events planned throughout SA and abroad for 2014.

Alphabetical order of winning restaurants, by category:

Unique Awards

  • Restaurant Mosaic – Best Overall SA Wine List Award 2014
  • Mondrian Restaurant @ De Stijl Hotel  – Most Innovative Selection Award 2014
  • Five Hundred at the Saxon – Best International Selection Award 2014
  • Bushmanskloof Wilderness Reserve & Wellness Retreat – Best Regional Selection Award 2014
  • Zachary’s Restaurant – Most Improved Award 2014
  • Budmarsh Country Hotel – Best Value Award 2014

Fine Dining (long wine list)

Inspirational (90+%):

  • Aubergine Restaurant
  • Bushmans Kloof Wilderness Reserve and Wellness Retreat
  • Five Hundred at The Saxon
  • Restaurant Mosaic
  • Zachary’s Restaurant

 Outstanding (60+% – 90%):

  • Azure Restaurant
  • Browns Restaurant
  • Budmarsh Country Lodge
  • Café del Sol
  • De Oude Kraal Country Estate & Spa
  • Karibu Restaurant
  • The Cellars-Hohenort Hotel
  • The Grill Room at the Oyster Box Hotel
  • The Big Easy Restaurant & Wine Bar

Highly Regarded (50+% – 60%):

  • DW Eleven – 13
  • Hemingway’s Restaurant and Wine Cellar
  • Kong Restaurant
  • Orient Restaurant
  • Thomas Maxwell Bistro
  • Umngazi River Bungalows & Spa

Relaxed Dining (short wine list)

Inspirational (90+%):

  • Hartford House

Outstanding (60+% – 90%):

  • Mondrian Restaurant @ De Stijl Hotel
  • Su Casa @ Surval
  • Zinzi Restaurant

Highly Regarded (50+% – 60%)

  • Red Rabbit French Grill
  • Three Trees at Spioenkop
  • The Bull Run Restaurant
  • The Girls Restaurant

Ken Fargher from  Budmarsh: – ‘We are truly thrilled at winning an Outstanding Fine Dining / Long Wine List Award, and also being named as overall Best Value Wine List in SA.  All the more exciting, given our establishments distance from the wine lands in the Cape. It just goes to show that with the right attitude, anything is possible.’

Michel Bouic from Bushmanskloof Wilderness Reserve and Wellness Retreat: – ‘To have this year won an Inspiration Fine Dining / Long Wine List Award and also the Best Regional Selection Special Award is a phenomenal achievement for us.  We are known for our fine service and brilliant array of wines on our list and these awards make the team terrifically proud.’

Robert Veldman from Mondrian Restaurant: – ‘We are truly happy to have been recognised for an Outstanding Award for the Relaxed Dining / Short Wine List we entered.  In addition, to being rated as the Most Innovative Wine List in SA is a brilliant confirmation of our efforts.  We are very proud winners today!’

Germain Lehody from restaurant Mosaic: – ‘We are delighted, indeed thrilled, to have again been named overall winner of the Top 100 SA Wine List Awards – Fine Dining / Long Wine List.  This vindicates our investment in staff training and in cellaring our vast array of finest wines.  The team are absolutely ecstatic.’

Jackie Cameron from Hartford House: – ‘Hartford House is again very proud to receive the top award in the ‘relaxed dining” category for the second year in a row. We are so glad to be a part of this prestigious award and look forward to entering again next year.’

Gareth Ferreira from Five Hundred: – ‘Five Hundred restaurant delivers exceptional quality in all that we do and are overjoyed to add these two new awards to our list of previous achievements. We strive to provide the highest quality wines from all over the world for our patrons to enjoy, thus we are proud to accept the award for “Best International Selection” along with the “Inspirational” Award in the Fine wine list category.’

2013
11.27

The Top 100  promotions team has returned from Hong Kong after a massively busy three days at the International Wine & Spirits Fair.


The Top 100 stand was in a great position and the high impact design of the stand certainly made for an outstanding effect. Ren was joined on the stand by Janine & Johnna from Aaldering; Thys from Quoin Rock and Tracy and team from Saronsberg. This made for a very busy, energetic and high quality team. Thank you to the above mentioned, as the team effort helped make the success!

The word was that, in general, the number of total visitors was down from previous years. The Top 100 stand however had the ‘pull factor’ to stay consistently busy over the entire 3 days.  Many visitors were keen to taste the entire range of wines while others were more focussed in their attention.  A number of buyers simply had price points for a set wine type and their sole interest lay in finding these at, or lower than, their pre-set prices.

The wines all showed beautifully and the feedback was emphatic in its consistent view on the high quality of the wines, the excellent range and the powerful ‘pull factor’ of Top 100. It was especially notable that the stand and wines was revisited numerous times by local restaurant and wine shop owners/managers, bringing colleagues along to experience the fine wines on the stand.

It is absolutely clear that building and promoting ones brand to the point of greater consumer awareness is key, and will be achieved through consistently being visible, being accessible to taste and purchase.  This was a key opportunity and other polished events could also be embraced to ensure the footprint extends and transactions increase.

 

Best regards

The Top 100 Team

 

2013
10.16

TOP 100 SA WINE LIST CHALLENGE 2014

The Top 100 SA Wine List Awards team is thrilled to announce that the Top 100 SA Wine List Challenge 2014 is now open for entries.  This is timed once again to be both convenient and commercially astute for restaurants.  Convenient, as most lists will have recently been updated, to coincide with the upcoming holiday season, and commercial, as winning restaurants will be promoted and featured from December 2013 to October 2014.

SASA is again pleased to endorse the Top 100 Challenge given the quality of judges and pedigree of judging protocol.

This year there are again two categories to enter. Establishments may select either of:

Fine dining / long wine lists

Or

Relaxed dining / short wine lists

There are three categories, or status, of award, to be won for each of the above: These are Inspirational, Outstanding or Highly Regarded.

There are also six additional Unique Awards to be earned.  These are:

Most Improved (for previous entrants); Best Regional Selection (focus on area, cultivar or something unique); Most Innovative Selection (unusual, creative, flair);  Best International Selection, Best Value (there may be more than one) as well as Best Overall wine list.

As before, the 100 point scoring system will be applied.  An outstanding high quality panel of judges will again assess all entries starting on November.  Judges include:

Jörg Pfützner                                     – Chairman/judge

Higgo Jacobs                                     – Founder Judge

Dax Villanueva                                   – Judge

Joanne Gibson                                   – Judge

 

For more information, contact us on 021 787 9880 or info@top100sawines.com